Why Roger Federer is not the #1 of all times (the secret)

Because it's not yet the moment. Not for him. Because you are not your recognition, your titles, your reputation or fame. You are just as good as the last second you did something in your life with a bigger intent than yourself. And because Roger Federer decides to see himself, as a regular human being who does his best to maybe be called after all the #1, someday. But not yet, not now. And this is something for sure Roger Federer is not getting tired of showing the entire wo

Selling the dream, delivering a nightmare

According to exhaustive studies carried out in Silicon Valley and several prestigious universities, we spend 90% of our time selling something, either if it’s ourselves, products or services and navigating through any of the many stages of the process. It’s is clear this process is quite relevant for us taking it for granted, leaving innovation out of the process. The Rain Group has recently published the conclusions of a highly insightful survey carried out amongst diverse b

Seeing beyond cell screens

As the most respected leader in a well-known media organization cited recently in her farewell message "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” ― Marcel Proust. Or as Greg McKeown, New York Times Bestseller Author relates in his book "Essentialism" - the disciplined pursuit of less: give, do, feel less, but better. It's not necessary to travel far to enjoy the path, nor expense a lot for quality outcomes. it's required a d